This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
There are many types of research and studies that have been made in order to answer this question. A study made by a French philosopher who goes by the name Pierre Bourdieu showed that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. For more information about it go here!
They have meanings to each individual. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift for your loved one.
Majority of us believe that luxury items are more durable. This is for the reason that they are sold at an expensive price because they are made from high-quality materials. For a better explanation, compare a cheap bag from a luxury bag and you will find out that luxury bags tend to be more sturdy.
Designs from luxury brands are more eye-catching. Fashions conscious individuals greatly benefit from them. You will not have to look out for people wearing the same items and avoid them.
It was found out from the study of researchers Hudders and Pandelaere that women prefer to purchase luxury brands since this will help boost their status and self-esteem. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. For more information about it go here!
By purchasing luxury brands, we are able to give ourselves a reward. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Many of us are able to give ourselves this trophy since luxury brands are now made more accessible on the internet. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will be ensured that what you will be purchasing is not a fake and is safe for you. A good example is cosmetic products from luxury brands. You will not be in risk to allergies or any other potential harm it has. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not offer this convenience.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.